SEO 101: How to Impress Your Grandma with Your Search Engine Skills
What the bloomin hell is SEO and how am I supposed to be "good at it" as a business owner? If you're looking to increase your online visibility and get more traffic to your website, then SEO is your best friend. By optimising your website for search engines (Google, Bing, Yahoo, you know the things you use every day...) you can climb up the ranks on search engine results pages, attract more visitors and convert them into loyal customers. So, 5X5 Media have written you a cheat sheet, because we are nice like that. Here are five key points that will help you improve your SEO game:
Conduct keyword research: First things first, you gotta know what your audience is searching for. Do some keyword research and sprinkle those relevant terms throughout your website's content. It's like a treasure hunt for your website's success!
Optimise your website's structure: What does that even mean? Ain't nobody got time for a website that's hard to navigate. Keep it simple and organised with clear URLs, headings and subheadings. Make it easy for search engines to crawl and index your site and they'll reward you with higher rankings. Title everything correctly. IE - is the "about page" actually telling us about your business?
Build high-quality backlinks: Don't just make it look pretty to the eye - Search Engines cant tell if your photo is "pretty" or not. Backlinks are like a stamp of approval from other websites. The more high-quality backlinks you have, the more authority and credibility your website will have in the eyes of search engines. It's like building your website's reputation, one link at a time.
Create high-quality content: Content is key!! Create informative, engaging and shareable content that resonates with your target audience. From blog posts to videos to infographics, give them something to talk about and keep them coming back for more.
Monitor your website's performance: Keep an eye on how your website is performing. Track your traffic, engagement, conversion rates etc and see how your website ranks on SERPs. By analysing this data, you can improve your website and make informed decisions about your SEO strategy. (If you don't know how to do this, check out FREE DIGITAL HEALTH CHECK Page, we can do it for you)
In summary, improving your SEO requires a bit of work, but it's totally worth it. Follow these five key points and you'll be well on your way to dominating the digital world. Remember, SEO is your friend, not your foe!
If all of this has gone way over your head and the DIY thing isn’t going to work for you, don’t stress. 5X5 Media are the experts so you don’t have to be.. drop us a quick line and we’ll see how we can support you.