5 Top Tips on how to manage your small business social media
Social media is like a genie in a bottle - powerful and magical. However, managing social media can be a bit of a B*llache to say the least; Especially if you're a small business with limited resources or are just shooting in the dark.
Here are 5 tips on how to manage your small business social media effectively:
Social Media Goals: Before you jump into posting for the sake of it, it's important to understand your social media goals. Ask yourself, what do you want to achieve by doing this? Is it Increasing brand awareness? Wanting more website traffic? More sales leads? Once you define those goals, you can then create a social media strategy that matches those key objectives.
Create a Content Calendar: Consistency is key when it comes to social media. Plan your social media posts in advance, so you're not scrambling to come up with content on a whim. A content calendar will also help you make sure that your posts are aligned with your brand and your business goals.
Use Management Tools: There are many social media management tools available that can help you plan and schedule your socials more efficiently. (ContentCal - HootSuit - KEAP) These tools can help you schedule posts in advance and track your performance.
Engage with Your Followers: Social media is a two-way conversation and they are real people too! This in turn, builds relationships with your customers and strengthen your brand. Respond to all comments and messages promptly and start conversations with your followers.
Measure Your Social Media Performance: Finally, it's essential to measure your social media performance to see if your strategy is working. Use social media analytics to track your followers, engagement, and reach. Use insights to make data-driven decisions about your social media strategy and adjust your approach as needed.
Social media is one of the most powerful tools for small businesses but it's important to manage it effectively.
Why throw sh*t at a wall and hope something sticks? Define your goals and get organised.
If all of this has gone way over your head and the DIY thing isn’t going to work for you, don’t stress. 5X5 Media are the experts so you don’t have to be.. drop us a quick line and we’ll see how we can support you.